Social Media Marketing (SMM) is essentially all about leveraging Web 2.0 & Social Media sites to market your Brand and control your message. This concept essentially revolves around utilizing the Internet's media tools like blogs, forums, social networks, communities, etc.
to connect products or services with customers or audiences. SMM is a powerful strategy that will get you links, attention and massive amounts of traffic. There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.